What is web analytics?

Web analytics is a method of gathering and analyzing data from a website. Web analytics allows you to measure such data as who's visiting your website, where they're from, what pages they're viewing, and other types of information. You can use web analytics to measure a site that you have administrative access to so that you can determine what content is popular and resonating with clients or site viewers. It's a powerful tool to have as a web administrator because you can make changes to your site to attract or retain more visitors.

Why is it important to learn about web analytics?

You can use web analytics to see what's working with your website as well as to identify any problems that you might have with your site so that you can optimize its performance. Web analytics can show you the patterns of traffic on your site, which pages viewers go to most, and what content attracts the most visitors. You can also see the demographics of your website visitors as well as what platforms or devices they're using to view your site. It's important to learn how to view and process the data that web analytics can provide you so that you can make your site the most effective that it can be.

How can learning web analytics affect my career?

Once you've gained a knowledge of web analytics, you can use your skills to advance in your career. If you're looking to start a new career, you can look for jobs in the growing field of web analytics, where companies of all types are looking to harness data and make the most of their online presence. You can also seek job opportunities within the company where you already work, or you can try to strike out on your own as a freelance web analyst or consultant.

How can online courses on Coursera help me learn web analytics?

Online courses on Coursera will help you do more than just learn the basics of web analytics. Instructors will help you gain a thorough knowledge of web analytics as well as apply what you've learned in practical ways. You'll be able to understand web analytics thoroughly, which will give you a definite advantage in this innovative field. You'll be able to carry your newfound skills and confidence into a better position within your current workplace or an entirely new career.

What are the benefits of taking an online Web Analytics course?

Online Web Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Web Analytics skills. Choose from a wide range of Web Analytics courses offered by top universities and industry leaders tailored to various skill levels.

What Web Analytics courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Web Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Best Web Analytics Courses & Certificates [2025]

Explore the Web Analytics Course Catalog

Status: New AI skills
Google
Google Data Analytics
Skills you'll gain: Data Storytelling, Rmarkdown, Data Visualization, Data Presentation, Interactive Data Visualization, Data Ethics, Interviewing Skills, Data Cleansing, Data Validation, Ggplot2, Tableau Software, Presentations, Spreadsheet Software, Data Analysis, Data Visualization Software, Dashboard, Sampling (Statistics), Analytics, R Programming, Stakeholder Management
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
165K reviews
Beginner · Professional Certificate · 3 - 6 Months
Coursera Project Network
Getting Started in Google Analytics
Skills you'll gain: Google Analytics, Web Analytics and SEO, Dashboard, Analytics, Data Analysis, User Accounts
4.4
Rating, 4.4 out of 5 stars
1.5K reviews
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Analyze Website Visitors with Google Analytics Segments
Skills you'll gain: Google Analytics, Web Analytics, Customer Analysis, Marketing Analytics, Analysis, Target Audience
4.5
Rating, 4.5 out of 5 stars
122 reviews
Intermediate · Guided Project · Less Than 2 Hours
Google
Google Advanced Data Analytics
Skills you'll gain: Exploratory Data Analysis, Data Storytelling, Statistical Hypothesis Testing, Data Ethics, Data Visualization Software, Sampling (Statistics), Data Presentation, Regression Analysis, Feature Engineering, Data Transformation, Descriptive Statistics, Data Visualization, Tableau Software, Data Manipulation, Probability Distribution, Statistical Methods, Applied Machine Learning, Statistical Analysis, Object Oriented Programming (OOP), Data Analysis
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
5.8K reviews
Advanced · Professional Certificate · 3 - 6 Months
IBM
Introduction to Data Analytics
Skills you'll gain: Big Data, Data Analysis, Statistical Analysis, Apache Hadoop, Apache Hive, Data Collection, Data Mart, Data Warehousing, Data Storytelling, Apache Spark, Data Cleansing, Data Lakes, Data Visualization Software, SQL
4.8
Rating, 4.8 out of 5 stars
18K reviews
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Digital Marketing Analytics in Practice
Skills you'll gain: Data Storytelling, Data Visualization, Marketing Analytics, Data Presentation, Google Analytics, Web Analytics, Analytics, Business Analytics, Trend Analysis, Digital Marketing, Data Analysis, Marketing, Consumer Behaviour, Data Collection, Advertising
Build toward a degree
4.5
Rating, 4.5 out of 5 stars
3.3K reviews
Beginner · Course · 1 - 4 Weeks
University of Virginia
Marketing Analytics
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment
4.7
Rating, 4.7 out of 5 stars
6.4K reviews
Beginner · Course · 1 - 3 Months
University of Colorado Boulder
Advanced Business Analytics
Skills you'll gain: Data Storytelling, Data Presentation, Data Governance, Data Visualization, Predictive Analytics, Exploratory Data Analysis, Analytics, Business Analytics, Data Storage, Data Management, Big Data, Risk Analysis, Databases, Data Visualization Software, Presentations, Data Analysis, Statistical Modeling, Decision Making, Business Intelligence, Data Cleansing
4.6
Rating, 4.6 out of 5 stars
5.2K reviews
Intermediate · Specialization · 3 - 6 Months
Coursera Project Network
Custom Reports in Google Analytics
Skills you'll gain: Google Analytics, Ad Hoc Reporting, Analytics
4.5
Rating, 4.5 out of 5 stars
166 reviews
Intermediate · Guided Project · Less Than 2 Hours
Unilever
Measurement and Analysis
Skills you'll gain: Web Analytics, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Marketing Analytics, A/B Testing, Social Media, Marketing Automation, Advertising Campaigns, Analytics, Performance Analysis, Key Performance Indicators (KPIs)
4.7
Rating, 4.7 out of 5 stars
39 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Johns Hopkins University
Business Analytics with Excel: Elementary to Advanced
Skills you'll gain: Risk Modeling, Regression Analysis, Microsoft Excel, Business Analytics, Business Modeling, Data Modeling, Business Analysis, Risk Management, Resource Allocation, Analysis, Statistical Analysis, Mathematical Modeling, Process Optimization, Financial Analysis, Spreadsheet Software, Transportation Operations
4.8
Rating, 4.8 out of 5 stars
3.6K reviews
Intermediate · Course · 1 - 3 Months
University of Washington
Social Media Data Analytics
Skills you'll gain: R Programming, Text Mining, Statistical Analysis, Correlation Analysis, Web Scraping, Regression Analysis, Analytics, Big Data, Data Analysis, Data Mining, Unstructured Data, Data Visualization Software, Data Collection, Application Programming Interface (API), Natural Language Processing, Python Programming
4.1
Rating, 4.1 out of 5 stars
295 reviews
Intermediate · Course · 1 - 4 Weeks