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Learner Reviews & Feedback for Brand Identity and Strategy by IE Business School

4.7
stars
843 ratings

About the Course

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success. The course is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty....

Top reviews

BM

Jun 6, 2020

It was Informational. the professor taught the course really well with great examples. Found this course very interesting and creative. And it definitely helped me to understand branding in depth.

MK

Nov 20, 2019

I love how this course is delivered - Dr. MarĂ­a Eizaguirre delivers this course in a simple, succinct and clear format. You are left with a wealth of knowledge on branding and strategy.

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176 - 200 of 237 Reviews for Brand Identity and Strategy

By André J Q R

•

Feb 24, 2025

The best one

By Alevtina B

•

Oct 3, 2022

good course

By Angie A A Y

•

May 16, 2021

Good course

By Developer C

•

Dec 30, 2019

Very useful

By Vinod T

•

Nov 8, 2019

loved it :)

By Akindamola A

•

Jan 12, 2023

Exquisite.

By WALTER R A C

•

Jun 6, 2022

Awesome!!!

By Deleted A

•

Dec 14, 2020

Amazing!!

By Monsura M

•

Jun 27, 2020

excellent

By Mery C Q T

•

May 2, 2022

EXELLENT

By Mirzeyeva N V q

•

May 19, 2020

Thankss!

By Phạm K

•

Jun 25, 2022

so good

By Gagandeep S

•

Oct 6, 2020

Awesome

By Maria P L P

•

Aug 21, 2021

nice

By Felipe C

•

Mar 23, 2021

Top!

By Donatella D

•

Dec 18, 2020

TOP.

By Deleted A

•

Jul 19, 2021

Thi

By MarĂ­a d C P

•

Jul 3, 2021

ok

By Emily A R M

•

May 22, 2022

.

By Roberto S V

•

Jun 3, 2020

Es un curso básico de introducción al branding. PROS: contenido detallado, claro y bien explicado por Maria. Las actividades a realizar realmente sirven para el aprendizaje. Lo que te llevas frente a lo que pagas, es positivo. // CONS: que la revisión la hagan los propios alumnos ofrece una revision nula. Puedo tener el certificado con un 9,4 en mi caso, sin saber si algo de lo que he hecho está mal. // PROPUESTAS DE MEJORA: más tiempo en las diapositivas (con las que hay) y menos de ver al presentador. Disponer de la slides para descargárselas.

By Paola P

•

Sep 17, 2019

Un curso completo y muy bien estructurado. Es muy práctico ya que todos los módulos requieren un trabajo final, y muy dinámico ya que los trabajos los realizas tomando como base una marca de tu elección. La única pega que le veo es que dicho trabajos son evaluados por los mismos estudiantes y en muchos casos no se siguen unas pautas específicas de evaluación. En algunos casos me habría gustado más una evaluación más personalizada y profesional que me hubiera indicado mis puntos a mejorar de una manera más detallada.

By Lola B

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Apr 8, 2021

As promised, the trip has been really entertaining for me.

There are many and very good examples to settle the content and these are good and up-to-date.

The way of evaluating is also correct. The individual projects and exercises per unit are a good way, more than a simple questionnaire, to know if you have really assimilated what you have seen in each unit, and seeing the work of the other students also helps to understand in which areas you can improve.

Thanks for the tour!

By Hello C

•

Dec 21, 2021

The fact that english isn't the first language of the institution offering the course affected the absorption of spoken words at times and the understanding of written communications (assignment instructions) more so. I enjoyed the Professor, her english was good enough that I could increase the speed to 1.75x, and she was engaging and warm. The Professor introduced in week 5 was significantly harder to understand. I am grateful for the experience.

By Christabel B

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Sep 26, 2020

I really appreciate this course. I learnt so much things that I am really grateful for the opportunity. It definitely worth cost and time. I recommend it.

It's just too bad that many are just focused on getting good grades it's juste like business and I didn't like those comments in discussion forums. Finally you can't really count on others students and you have to find solutions by yourself.

By Charalampos K

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Jan 5, 2021

course is good however there are a lot off issues with marking your peers....!!!! there are never enough peer assignments to mark....however if you email the support then they fix that right away! I wouldn't not do the course because of the above however it had to be said especially when you have taken other course in this great platform where I didn't have any similar issues