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Learner Reviews & Feedback for Brand Identity and Strategy by IE Business School

4.7
stars
843 ratings

About the Course

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success. The course is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty....

Top reviews

BM

Jun 6, 2020

It was Informational. the professor taught the course really well with great examples. Found this course very interesting and creative. And it definitely helped me to understand branding in depth.

MK

Nov 20, 2019

I love how this course is delivered - Dr. María Eizaguirre delivers this course in a simple, succinct and clear format. You are left with a wealth of knowledge on branding and strategy.

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201 - 225 of 237 Reviews for Brand Identity and Strategy

By Roberto B S

Sep 30, 2024

¡Me gustó mucho el curso! Continuaré con el siguiente que me sugieren. La profesora se desempeña bien a cámara. Solo les sugiero que hagan algunas advertencias sobre el formato en el que se deben entregar las tareas para no descubrirlo por uno mismo y trabajar doble. Me refiero en específico a que la IA que las califica no puede leer el texto dentro de imágenes.

By Anna-Lena B

Jun 9, 2020

I gained a really good insight on which methods are used to create a Brand Strategy & Identity. The assignments were very good to put the learnings into practice. However, the times estimated to complete the module were much more, if you want to submit great work and don't do it on a superficial level. I also wished to get more in depth feedback by my peers.

By Moses F

Dec 25, 2020

The part on brand touchpoints isn't accurate as it describes about the brand identity elements (typography, color, etc.) where it should be about the customer touchpoints like website, packaging, email, etc. And some of the assignments instruction and rubric isn't quite the same like the lessons that are being given.

By Kanishk A

Jul 12, 2020

I think topics around segmentation are very well covered in this course.

The instructor could share more reading material especially around topics like Brand values, personality etc.

Lastly, it would help to also get instructor to review Capstone assignment at least so we get good feedback.

By Thomas J K

Oct 26, 2020

Good content & good methods of explanation.

Strategic Brand Management: Building, Measuring & Brand Equity by Keller, K. L (2015), the link provided is no longer available. Kindly mail me the content once this message has been read by the concerned authorities.

By Carolina B

Oct 14, 2021

Great course BUT it's 5 weeks, not 4 as advertised (and shown on the certificate). Moreover, the time you must dedicate per week is way over 3 hours.

Despite this, Maria is an excellent teacher and the course super interesting and well done.

By Nora D

Apr 16, 2022

The course is great! I loved it - unfortunately, there are not so many peers, I am waiting to get my assignments reviewed and there are not enough others to review for me... I am not sure how I can now complete my course...?

By Tamika J

Jul 20, 2020

The information was useful. I can't say that the assignments were beneficial because they were all graded by peers who may not have understood the assignments themselves.

By kiran s

Aug 2, 2021

It was quite a wonderful course. As I was also doing a practical on the job assignment, it was very much useful. Kudos to the professors & Coursera!

By Gianluca F

Feb 1, 2021

Sometimes I felt lost in all the terminology, and the lack of boundaries that were given in the assignments. I really liked Maria's passion.

By alfie v

Apr 25, 2022

Overall very well done. Excellent assignments that I will personally used in improving the branding of our business!

By Axel B

Jan 24, 2021

It is a great course if you want to have an understanding of the basics of brand identity and strategy quickly.

By LabStudioz L

Aug 9, 2021

There were some sections that were not clear on directions of the assignment but I really learned a lot.

By Muhammad T A K

Jul 22, 2023

It's an excellent course must for any one with marketing passion

By Zakaria s / ز س

Oct 20, 2023

I like the course in terms of brand Identity isn't advanced

By Oscar E D D L T

Sep 14, 2020

Excelent course for design your own branding identity!!

By Federica M

May 8, 2020

Very well done! Challenging and interesting. Recomended

By CHEN Y

Dec 30, 2021

last week is not as good as the previous course

By Elizabeth

Jun 8, 2020

I learned a lot from this course!

By Mandla S

May 9, 2020

Well explained and interesting...

By DuaaSaif

Apr 21, 2022

great course, so beneficial

By Lê B T H

Jan 27, 2025

Many links is not available

By Aditya P

Oct 7, 2019

Very Interactive course.

By Khối M l & Q

Jun 21, 2024

Great

By isla s

Sep 27, 2022

Overall I found the course material interestting and informative.

However, there were a number of links not working and there were inconsistencies between instuctions about projects given in videos vs. the instructions on the assignment page which caused some confusion. I also felt like some assignments required you to work on things that were not covered in much depth in the learning material which caused some confusion.

I was also quite distracted by the number of errors in the video transcripts (as I absorb information better when I also read it) but I am not sure if this is something automatically produced by coursera or provided by the course creator.