Este curso te proporcionarĆ” las habilidades para optimizar tus acciones de marketing en redes sociales. Aprende a evaluar e interpretar los resultados de tus campaƱas publicitarias. Aprende a evaluar la efectividad de la publicidad a travĆ©s de estudios de mejora y optimiza tus campaƱas con pruebas divididas. Comprende cĆ³mo la efectividad de la publicidad se mide en todas las plataformas y dispositivos, aprende a evaluar el ROI de tu actividad de marketing y perfecciona el modo de comunicar tus resultados de marketing en redes sociales a otros en la empresa.
Medir y optimizar campaƱas de marketing en redes sociales
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Medir y optimizar campaƱas de marketing en redes sociales
This course is part of Marketing en redes sociales de Meta Professional Certificate
Instructor: Anke Audenaert
7,676 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.9
(205 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 8 hours
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Entender las diferentes tĆ©cnicas usadas para optimizar las campaƱas de marketing, como Modelos de marketing mix y atribuciĆ³n
Implementar una prueba A/B para optimizar tu campaƱa
Analizar paneles y evaluar el ROI de tus acciones de marketing en redes sociales
Presentar y comunicar los resultados de tu campaƱa a un equipo
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
10 assignments
Taught in Spanish
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This course is part of the Marketing en redes sociales de Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Meta
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Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
Esta semana aprenderĆ”s todo sobre cĆ³mo alinear las mĆ©tricas con tus objetivos de marketing y tĆ©cnicas de anĆ”lisis de datos. AprenderĆ”s tĆ©rminos comunes, como retorno de la inversiĆ³n y valor de vida, y cĆ³mo calcularlos.
What's included
14 videos7 readings4 assignments2 discussion prompts
En la segunda semana, aprenderĆ”s a evaluar el Ć©xito de tus campaƱas publicitarias. AprenderĆ”s a evaluar los informes de resultados de la campaƱa y cĆ³mo los estudios de mejora pueden ayudarte a determinar el impacto de tu campaƱa.
What's included
7 videos2 readings2 assignments
En la tercera semana, aprenderĆ”s a optimizar la publicidad con pruebasĀ A/B y cĆ³mo la atribuciĆ³n puede ayudarte a evaluar y optimizar tu estrategia publicitaria en las distintas plataformas.
What's included
7 videos1 reading2 assignments1 discussion prompt
Esta semana, aprenderĆ”s cĆ³mo contar la historia completa de tu campaƱa y comunicar sus resultados a un pĆŗblico mĆ”s grande con una presentaciĆ³n efectiva. AprenderĆ”s a contar una historia clara con datos y a enfocarte en las estadĆsticas que ayudarĆ”n a determinar los pasos siguientes de tus acciones de marketing.
What's included
7 videos1 reading2 assignments
Instructor
Instructor ratings
4.9 (36 ratings)Offered by
Recommended if you're interested in Marketing
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Learner reviews
4.9
205 reviews
- 5 stars
93.17%
- 4 stars
5.85%
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0.48%
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Showing 3 of 205
AG
5
Reviewed on Mar 9, 2025
Excelente curso, aprendes bastante y te explica todo de forma detallada
DG
5
Reviewed on Aug 21, 2021
Excelente curso, la maestra es muy clara y conoce del tema. Excelente curso
RF
5
Reviewed on Jun 24, 2023
un curso bien elaborado y con buena dificultad para repasar lo aprendido sin duda un reto
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