What Does a Marketing Coordinator Do? Your Guide (2025)

As a marketing coordinator, you will develop, coordinate, and execute marketing campaigns. In this role, you will collect data about target demographics and analyse market trends to improve a company's marketing efforts. Marketing coordinators track sales data and work with marketing teams to achieve marketing goals.

Explore the day-to-day role of a marketing coordinator, including the skills you’ll need to succeed and the steps you’ll take to enter the career field. 

What does a marketing coordinator do?

A marketing coordinator is responsible for determining the most effective marketing strategies for a company to reach its goals and then overseeing the execution of that strategy. This could include marketing in many different channels, such as social media marketing, content creation and other digital marketing, event marketing, and other channels based on the data and market research you gather. The exact type of day to day work you will complete in this role depends on your within a larger team. 

Types of marketing coordinators

You may work as a marketing coordinator completing a variety of tasks and working on a variety of projects. Or you may specialise in a specific type of marketing and primarily focus on those activities. Some examples of marketing coordinators include: 

• Content marketing coordinator: Manages content creation on blogs, social media, and other media

• Product account coordinator: Supports the sales team to improve customer relationships and the buying process 

• Influencer marketing coordinator: Maintains and manages influencer relationships

• Digital marketing coordinator: Designs and implements digital marketing strategy with the goal of driving traffic and/or brand recognition 

• Social media marketing coordinator: Creates successful social media campaigns to grow a brand’s audience 

Marketing coordinator skills  

Marketing coordinator jobs require a mix of technical and workplace skills. Most people who work as marketing coordinators are creative and analytical whilst simultaneously seeing the "big picture." These skills help marketing coordinators execute short- or long-term marketing campaigns that help companies achieve goals like increasing brand awareness or improving sales.

Technical skills

• Analyse sales data 

• Conduct market research 

• Create promotional/marketing materials 

• Carry out marketing campaigns 

• Evaluate market trends 

• Identify target audiences

• Set marketing goals 

• Know web tools like HTML, CSS, JavaScript 

• Manage SEO/SEM 

• Know how to use ad server tools

• Manage projects 

Workplace skills 

• Communication 

• Organisation 

• Creativity 

• Analytical 

• Team player 

• Ambition 

How much is a marketing coordinator's salary?

According to Glassdoor, marketing coordinators in India earn an average of ₹5,00,000 a year. This represents the average in a range of ₹3L to ₹8L, with an additional bonus or cash compensation of ₹19,250 to ₹1,02,077, with an average of ₹58,278 [1]. 

How to become a marketing coordinator

Your path to becoming a marketing coordinator in 5 steps:

1. Earn a degree.

To become a marketing coordinator, you'll need a bachelor's degree in marketing or advertising. A master's degree is typically not required for this position. 

As a marketing major, you’ll likely learn the fundamentals of marketing, including advertising, branding, public relations, and event management. Specialised coursework might include such topics as managing a brand, building ad campaigns, and marketing on social media. 

2. Gain marketing experience. 

Many marketing coordinators get started as interns whilst working on their degrees. This early experience is helpful in getting hired into an entry-level marketing position, such as a marketing specialist.  

In most marketing departments, a leadership position is the next step after entry-level. Advancing to a leadership position depends on your performance and time spent in your role. 

3. Build technical skills in marketing. 

Taking courses or obtaining certifications in specific marketing skills may help you get hired as a marketing coordinator. 

For example, you can improve your SEO knowledge and skills by taking the Search Engine Optimisation specialisation, which covers discovering content that resonates with an audience, crafting impactful content, and tracking campaign metrics.

Improve your skills in using marketing analytics methods with the Meta Marketing Analytics Professional Certificate. This certificate programme covers such topics as optimising ads with A/B testing, using all the features of Facebook’s Ads Manager, and using linear regression to forecast marketing outcomes.

4. Enhance your marketing resume.

Once you've acquired marketing experience, skills, and education, it’s time to enhance your resume. 

Scour marketing coordinator job listings to find out what companies are looking for. Highlight the qualifications you have that match the job requirements and feature them prominently on your resume. 

Use action verbs to describe tasks you performed in previous roles, and when possible, emphasise any quantifiable outcomes.

5. Find your first marketing coordinator position. 

You will probably find marketing coordinator job openings across a variety of industries. With qualifications and an updated resume in hand, the next step is to begin applying for positions you’re interested in filling. Which ones will contribute to the lifestyle you desire? In which of these positions will you get to work on projects and tasks that excite you? What do you admire about the companies that are posting marketing coordinator job openings? 

As recruiters and hiring managers reach out to you to schedule interviews with companies, take time to improve your interviewing skills. You’ll want to be able to answer behavioural questions effectively using the STAR method, as well as prepare to ask your interviewer insightful questions so that you can make the best decision for your career.  

Begin building skills for a marketing coordinator career

As a marketing coordinator, you will conduct market research and develop marketing strategies to help your company meet its goals. If you think this career is right for you, compile your resume and assess what you need to be an eligible candidate. This might mean taking specialised courses or programmes in marketing. Build job-ready skills to boost your resume with the Meta Social Media Marketing Professional Certificate on Coursera.